Marketing Manager, Offline (TV)

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more. 
With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges—and innovate on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal—because we too are customers. 
In January 2021, the company was listed on the NYSE and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.
About the role: 
Hims & Hers is seeking a Manager to join our Offline Growth Marketing team! This candidate will be responsible for campaigns in broadcast and streaming TV, working closely with Analytics, Integrated Marketing, Creative, and Digital growth teams. This individual will have a deep understanding of performance TV campaigns, the offline media landscape, marketing strategies, and testing.
You Will: 

 
Responsible for planning and execution of growth campaigns in Linear and Streaming TV for the Hers brand. Accountable for performance, budget pacing, and optimizations of both performance and awareness campaigns across product categories
 
Lead analysis and reporting on channel performance, partnering with marketing analytics on developing tools and measurement methodologies
 
Collaboratively build and execute channel strategies to meet both short term and long term acquisition goals and drive impact for the business
 
Partner with internal stakeholders and creative teams on executional needs for TV advertisements
 
Collaborate with partners in acquisition, retention, product marketing, and integrated marketing teams to develop insights and actions that demonstrate a thorough understanding of the product verticals
 
Proactively bring new ideas to improve performance and build channel scale

You Have:

 
4+ years of professional experience in TV marketing and/or Offline marketing
 
2+ years of experience in Direct Response media buying or media planning at an agency or in-house for a brand
 
Hands on experience managing performance marketing campaigns with acquisition KPIs
 
Familiarity with test-and-learn approach and experimentation in performance marketing campaigns
 
Strong problem solver and analytical thinker with enthusiasm for data-driven marketing
 
Experienced storyteller with the ability to develop campaigns that get customers’ attention and build experiences people love
 
Experience using data, insights and strategic thinking to influence stakeholders
 
Experience driving complex projects in a fast-paced environment

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
Outlined below is a reasonable estimate of H&H’s compensation range for this role.
An estimate of the current salary range is $75,000 - $150,000. H&H also offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company.
The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to, skill sets, experience and training, licensure and certifications, and location.
Consult with your Recruiter during any potential screening to determine a more targeted range based on the job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!