Senior SEO Specialist

DESCRIPTION:

As a senior SEO specialist at SiteCare, you'll be a go-to resource for both internal and external search engine optimization strategy, client communication, and the creation of a variety of deliverables including keyword strategies, complete website audits, and creative, buzz-generating campaigns from brief to post-launch.
 
The right person has a thorough understanding of technical SEO but frames it within a larger understanding of digital marketing strategy.

This is a full-time, fully-remote position and compensation is dependent upon experience.

For the Senior SEO Specialist team member to succeed in this role, they must embody SiteCare’s four company values in their day-to-day work:
Obsessive Communication
Deliver 101%
Empower Others
First-Class Service

REQUIREMENTS:
Communicating with clients, helping them understand relevant metrics, what we do, and the progress of their project
Create highly refined keyword topic strategies that lay the foundation for the rest of a client's SEO project
Performing thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture, and site content
Create monthly and quarterly reports for clients that include an analysis of campaign performance along with strategic recommendations for continual improvement
Performing competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client
Participating in strategic brainstorming sessions and leading the lead generation team in the creation and execution of off-page campaigns that drive awareness, build buzz, and indicate relevance to the search engines
Staying up to date on current industry practices, news, and algorithm updates
Training other employees in on-page and off-page SEO beneficial skills
When needed, the ability to write coherent, compelling copy that is not only keyword-rich but also user-friendly
An understanding of social media and its role in SEO
An understanding of UX and its impact on SEO
 
EXPERIENCE WITH:
Working alongside external clients
A working knowledge of HTML & CSS
Conversion Rate Optimization (CRO)
Google Tag Manager, Search Console, Google Analytics, and additional SEO related tools (Ahrefs, Moz, Screaming Frog)
Editing content within content management systems

BENEFITS:
A market-related salary based on your experience
We’re a fully remote team with team members located in the US and South Africa.
Work from wherever you have access to a fast internet connection.
Quarterly profit distributions
Quarterly personal development stipend of $200
A technology stipend of $2000 for all new hires and a $1200 refresher stipend every 2 years.