Director Media and Campaign Analytics

HOW MIGHT YOU DEFY IMAGINATION?
If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.

Director Media and Campaign Analytics (US Remote)


What you will do
Lets do this. Lets change the world! In this vital role the Director, Media and Campaign Analytics, reports to the Executive Director of Decision Sciences, and is responsible for comprehensive measurement of Amgens multimillion dollar marketing portfolio. This visionary leader, in partnership with brand leaders, agency partners, Digital Technology and Innovation (DTI), Global Customer Capabilities (GCC), Commercial Insights (CI), Reporting Center of Excellence (RCOE) and other Commercial leaders, will shape Amgens omnichannel measurement strategy to maximize impact and efficiency across channels and businesses. This leader will create a roadmap to define Amgens current measurement capabilities across the short, mid, and long-term horizons, standing up new capabilities, attracting talent, driving innovation, and scaling best practices across Therapeutic Areas (TAs).


Responsibilities 

 
Media, Web and Targeted HCP Performance analytics
 
Scalable and standardized measurement plans across TAs
 
Strategize, plan, and implement various phases of omnichannel analytics with a clear focus of enabling informed promotional planning
 
Portfolio management: portfolio measurement and reporting, strategy, communication, and investment shift recommendations
 
Portfolio innovation: design and build pilots, lift and shift of innovation, scaling best practices
 
Partner with content and brand teams to enable development of the best and most relevant content with analytics
 
Owner of key partnerships: Build one-on-one relationships with DTI, GCC, Brands, CD&A and global leaders to achieve mutual goals with key partners
 
Executive Alignment & Governance: Ongoing communication and alignment of media goals, strategy, performance, and decision making with Content and Media strategy leads
 
Partnership and thought leadership with brand leads and CDA/decisions science
 
Own self-service reporting important metrics and engage with reporting center of excellence for development and change management for their release
 
Harmonize all relevant measurement outputs to ROI/ Marketing Mix outputs


This position can be done remotely in the US, however preferred location is Thousand Oaks, CA area.


What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:
Doctorate degree and 4 years of analytics, operations or pharma experience
Or
Masters degree and 8 years of analytics, operations or pharma experience
Or
Bachelors degree and 10 years of analytics, operations or pharma experience
And
4 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources



Preferred Qualifications:

 
Experience working across marketing strategy & delivery, with an understanding of promotional strategy and execution to both healthcare professionals and consumers
 
Deep knowledge of media measurement approaches and enabling technology
 
Prior media agency experience
 
Experience with Martech stack
 
Experience supporting campaign design with analytics like (A/B Testing, Attribution Modelling, Tableau Reports etc.)
 
Ability to translate business goals into measurement strategy and support timely measurement, and optimization of campaigns
 
Experience launching capabilities, best practices, and new ways of working that enable adoption of a measurement-first attitude
 
Working knowledge of end-to-end campaign planning processes, working knowledge of marketing platforms and technology, and ability to lead cross-functional partners to craft and execute on large scale strategies
 
Intellectual capital and curiosity with 80/20 approach and agility to prioritize and pivot based on evolving business objectives
 
Ability to influence without authority & communication skills through a collaborative approach as this individual will be expected to quickly build rapport and credibility at all levels throughout the organization
 
Focus on teamwork, relationship-building and influencing others with exceptional ability to co-create and work collectively with various business leaders and cross-functional key partners
 
Conceptual thinking and problem-solving skills with ability to navigate ambiguity, develop frameworks and distill complex information into concise and impactful messages/presentations




What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.

The annual salary range for this opportunity in the U.S. is $193,186 - $233,846.

In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.

A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

Stock-based long-term incentives

Award-winning time-off plans and bi-annual company-wide shutdowns

Flexible work models, including remote work arrangements, where possible



Join UsIf you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.