How to build x86 and/or x64 on Windows from command line with CMAKE?

This cannot be done with CMake. You have to generate two separate build folders. One for the x86 NMake build and one for the x64 NMake build. You cannot generate a single Visual Studio project covering both architectures with CMake, either.

To build Visual Studio projects from the command line for both 32-bit and 64-bit without starting a Visual Studio command prompt, use the regular Visual Studio generators.

For CMake 3.13 or newer, run the following commands:

cmake -G "Visual Studio 16 2019" -A Win32 -S \path_to_source\ -B "build32"
cmake -G "Visual Studio 16 2019" -A x64 -S \path_to_source\ -B "build64"
cmake --build build32 --config Release
cmake --build build64 --config Release

For earlier versions of CMake, run the following commands:

mkdir build32 & pushd build32
cmake -G "Visual Studio 15 2017" \path_to_source\
popd
mkdir build64 & pushd build64
cmake -G "Visual Studio 15 2017 Win64" \path_to_source\
popd
cmake --build build32 --config Release
cmake --build build64 --config Release

CMake generated projects that use one of the Visual Studio generators can be built from the command line with using the option --build followed by the build directory. The --config option specifies the build configuration.

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try use CMAKE_GENERATOR_PLATFORM

e.g.

// x86
cmake -DCMAKE_GENERATOR_PLATFORM=x86 . 

// x64
cmake -DCMAKE_GENERATOR_PLATFORM=x64 . 

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Besides CMAKE_GENERATOR_PLATFORM variable, there is also the -A switch

cmake -G "Visual Studio 16 2019" -A Win32
cmake -G "Visual Studio 16 2019" -A x64

https://cmake.org/cmake/help/v3.16/generator/Visual%20Studio%2016%202019.html#platform-selection

  -A <platform-name>           = Specify platform name if supported by
                                 generator.

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